10 most popular premium fonts and their free alternatives

Choosing a good font for your design may have a positive impact with little effort on your part, but not all fonts are made equal. When it comes to screens, in particular, there are several characteristics you need to think about before picking one. While paying for premium typefaces made by expert-type foundries can be very expensive, other services allow you access to thousands of fonts from numerous designers for no cost. 

However, the benefits don’t end there! It was discovered that a high-quality typeface does not have to cost you an arm and a leg because thousands of free fonts on Google Fonts were found to be of great quality and narrowed it down from more than 700 options available through them.

I’m sharing a collection of 15+ free fonts that I stumbled upon the other day and that look quite identical to another popular premium font. Check them all out:

1. Sofia Pro vs Poppins

The Sofia Pro is a popular geometric sans-serif typeface with wide legibility. However, compared to most geometric sans-serif fonts Poppins. Its x-height (or the height of the lowercase “x” relative to the overall size of the font) is rather high, but this measure was specifically designed into this typeface making it easier to read! We can use Poppins instead of Sofia pro.

2. Canela vs Silk Serif

Canela is an unusual font in that it takes a hybrid approach. It combines elements from both classical and modern typography designs, as well as striking a balance between serif and sans-serif fonts to create something that’s both perfect for formal or casual settings.
The alternate free font of Canela is Silk Serif. Silk Serif Free Font Family is a high-contrast typeface with thin, pointy, heavily bracketed serifs, and ball terminals in the appropriate places, as well as bracketed junctions in various letterforms. The main feature of this typography is the disconnection between the bowls and the stems.

3. Optima vs Marcellus

Optima is a popular font that has a wide variety of uses. The Vietnam Veterans Memorial, Estée Lauder, and John McCain’s presidential campaign have used it. Marcellus perfect free alternate font.

Marcellus and Marcellus SC (small caps) are a set of typefaces that were inspired by an all-caps Roman inscription typeface. These fonts are a great choice for projects where you want to impart a classic, elegant, or timeless tone around a brand.

4. Proxima Nova vs Montserrat

Proxima Nova is a popular typeface for digital design. In comparison, Montserrat is also favored in the digital realm, but it is more fitting for designs that have a backdrop of width.

Proxima Nova is like the Montserrat font; they’re both popular fonts, and they are very aesthetically similar. However, Montserrat has a wider character set than Proxima Nova which is narrower in nature.

5. Proxima Soft vs Nunito

Proxima Soft is much like Proxima Nova but adds the formality of rounded corners.

Nunito is similar to Proxima Nova but with letter styles that are more neatly organized. Also, the shapes of Nunito are more delicately stacked and use a bit more white which makes it easier to read.

6. Recoleta vs Cooper 

Recoleta is a style of font that has become much more popular in the present day. You’ve probably seen it used in photographs taken back in the ‘70s, but it’s a style that never goes out of style. A bit different than your traditional retro types, this one definitely looks like what we traditionally consider “retro”.

Cooper is similar to Recoleta with letter styles. Cooper achieved a highly unique distinction: a serif typeface that features the boldness of sans serif!

7. Acumin pro vs Notos Sans

Acumin is a brand spanking new sans-serif font family from Adobe. Designed by Robert Slimbach, Acumin is intended to give you a sense of dignity when you use it for a project’s body text. Noto is a collection of high-quality fonts that works for all kinds of projects in sans, serif, mono, and other styles. Noto Sans is an unmodulated (“sans serif”) typography for elegant design.

8. Avenir vs Lato

Avenir is a spacious elegant typeface that really enjoys wide spacing. The perfect substitute for Avenir is Lato by Łukasz Dziedzic because it’s like the modern classic’s long-lost twin. While they both have a very similar overall look, it’s hard to deny that Lato comes across as more geometric in nature.

9. DIN vs Barlow

DIN is a popular font and one of its alternatives, Barlow, differs from it in subtle ways. Like the original, Barlow comes in a wide variety of weights.

10. Helvetica vs Roboto

Helvetica is considered one of the most widely used and best-performing typefaces in modern typography. This simple, easy-to-read sans serif format has established an almost universal presence in both print and digital media. Roboto is one of the closest similar fonts to Helvetica.

Typography is an important component of the reading experience, but it’s often overlooked. What’s meant to be a simple experience can be taken away by the wrong font setting so making sure it’s perfect for your readers will definitely have a positive impact on the user experience!
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