Using illustrations is a great way to present your idea, application, or website. They are useful for conveying complex creative ideas clearly and leave the audience with an overall vision of your idea rather than leaving their mind to decide what it actually is.
Different kinds of illustrations are used for different purposes. As humans, we interpret pictures very differently than text because they are so intuitive. When presented with an image we perceive them without forming a moral judgment or personal opinion on its meaning until we actually think about it or engage with it.
Illustrations are the best at explaining the sense of complicated concepts and ideas all through visual interpretations. They assist the designers in crafting a narrative for the users to help them make decisions.
Let’s talk about how illustrations can help designers increase the usability of their visual designs and encourage users to keep on reading or interacting with your interfaces.
What Is Illustration?
Illustration or graphic visual representations of an idea, predicament, environment, and so on are perfect for crafting a narrative about the subject. Illustrations communicate messages better than text because people respond better to visuals than text – especially when you are trying to tell a story in a different format from your own.
An illustration is a drawing, painting, or graphic representation of an idea that can be used to decorate a written text. An image in more shallow terms might serve as wallpaper, and even as propaganda.
Historically, book illustration and magazine/newspaper illustrations have been the predominant forms of this type of visual art form (among others), although illustrators have also used their graphic skills in the fields of poster art, advertisements, comic books (including webcomics), animation art, greeting cards, and cartoon strips.
Digital illustration has become a substantial art form that speaks to the hearts of many. Web pages, products, and product literature have become more likely sources of use for digital illustrations by the day because they are incredibly adaptable, diverse, and available in an array of markets and media.
Because of its beauty and flexibility, illustration has seen a constant rise in popularity throughout the web as one of the most popular ways to enhance a user interface. But what kinds of things can be done with illustrations when designing a user interface?
Here are just a few of the ways illustrations can be used:
- Onboarding processes
- Website and app design
- Social media and advertisement graphics
- Brand characters and company mascots
- Notifications and alert visuals
- Email banners
- Gift packaging
- Visual support for company blogs
- Reward icons
- A personal favorite, stickers
We’d like to discuss the top 10 reasons why illustrations have become so popular in interface design-
1. Build up Visual Look
Illustrations are absolutely excellent if they have an element of either creativity or are friendly and make use of facts and figures. The majority of the audience will easily recognize and reminisce design if illustrations are used.
Visual communication is a much faster way of transferring information to users because they’re memorable and catchy in nature and has the ability to stick in people’s minds. Illustrations are extremely effective no matter where you’re trying to capture someone’s eye be it within your local neighborhood or from halfway around the world!
Illustrations can help convey a positive outlook on your website or mobile app. It should properly represent what it is you are providing so that your users do not get confused.
2. Transfer Messages More Clearly
The show, don’t tell! Imagine you had chocolate in front of you and you could explain what kind of one thing is by simply taking a picture of it. Well, there are times when people just need to see the picture laid out right away and not read through text describing what a thing is or how it works. Anyone can help your brand simplify its messaging with precise illustrations that make ideas relatable & engaging. From flow charts & graphs to maps, illustrations offer a very real way to educate & explain about products, services, and even the world around us in an inviting, non-intimidating way that makes it all more accessible for people to use your product or service as intended.
3. Telling a Story
Everyone loves a good story, but how you tell it makes all the difference. An engaging narrative is one way to pull someone in. For example, if you’re telling a story on a webpage you only have a few precious seconds (if that) to grab their attention and keep them engaged, so make sure every word counts. Creating an illustrative narrative can help do just that by drawing people in and keeping them there for longer periods of time as they focus on each image instead of hastily skimming over words or paragraphs that don’t catch their interest immediately.
4. Originality and artistic harmony
Illustrations help bring a project to life and create a better relationship between the consumer and the product. For example, using hero illustrations for blogs, articles, or landing pages will serve as an attractor and help capture attention in order to spark interest; because, as customers are now given credit cards with chips in them which give companies like Amazon opportunities to sell their purchases, it’s important that design helps create a memorable first impression by allowing brands to stand out from the competition.
5. Creating Emotions
We work with people and emotions – even when it comes to digital things. We believe that the human touch reflects the nature of the company or product you are selling. When your customers are dealing with something physical, they may take some time to get used to it.
We have a number of different factors that influence our purchasing decisions. In addition to consciously thinking about whether your product should fill an emptiness within us, we also base our decision on things like emotion. People are drawn to companies with powerful emotions attached to them which makes it easier for them to interact with the brand in question and conduct business with them.
As designers, you can use illustrations to depict the emotions associated with a given brand that serves as a means through which you can make your products more human-like (and in turn, your customers will be able to interact with it without feeling like they are addressing a faceless entity).
6. Brand Awareness
Every brand has a personality. In order for it to stand out amongst its competitors in the marketplace, every company has one thing in common – a sense of identity that’s relevant and relatable to the target audience. While there is such a thing as being too radical with design, sometimes unexpected styles can be effective at creating awareness among potential clients.
It may be tricky playing around with unconventional ideas, but the end result can produce an interesting and attention-grabbing effect especially when it comes to catching consumers off guard by breaking away from traditional rules of web design like blending illustrations and text or combining different illustration styles.
7. Visual Hierarchy
Typography, empty space, CTA’s, form fields, and other design elements are important parts of ui designs. Custom illustrations can serve as a visual divider that helps to figure out the flow of how users will navigate through the entire interface. Beautiful custom artwork will allow viewers to browse easily and gain an overall sense of what they’re viewing within seconds!
8. Source of Aesthetic Pleasure
No matter how hard some designers try to prove that functionality is all a user needs, people are naturally attracted to beautiful things. As a result, the right illustration can actually improve how much users enjoy their experience with your product and thus make it more functional overall.
This doesn’t mean that we don’t consider utility when it comes to designing interfaces – after all, beautiful things are much easier to use – but such an idea can sometimes be difficult for clients and customers to fully grasp in practice. That’s why we prefer inspiration from art masterpieces and even go so far as to turn them into our own art form!
Illustrations are a great way of communicating any kind of information that needs to be represented with clear and simple graphics, as well as any kind of image that needs to be represented in a visual way.
In this article, we’ve discussed the advantages of using illustrations for your content. However, we also know that illustration isn’t always the best way to communicate with users. We hope that this article has helped you understand why illustration might be the right choice for you and your content. Keep this in mind when you are working on your next project!
We hope you have enjoyed our article on the 08 Advantages of Using Illustrations in UI Design. We have a wide range of blogs that will help you become better. Thanks for reading, and we hope to see you in our next blog post!